I have been thinking about doing a blog for so long that I had almost got to the point where I thought that I was too late and that blogging was something that people used to do. So what changed my mind? Well I was listening to one of the excellent monthly webinars run by #CIM entitled "B2B Content Marketing" and both speakers were championing the use of blogging as key to building an online presence. Google search now rewards original and new content. Gone are the days of just repeatedly inserting the same keywords on your website and other digital channels to achieve SEO kudos.
According to whatever statistics you believe, blogging is here to stay. For instance there have already been 2.5 million blogs today (17:00 BST) and the number is growing. Perhaps most impressively companies that blog have more inbound than others.
Wikipedia states that the term "weblog" was coined by Jorn Barger on 17 December 1997. The "we" later being dropped. So while it has taken me nearly 17 years to catch up* here I am with my first weblog or should I say blog! I'll let you know in a later blog if I can pick up any trends for #pamah as a result of my entry into this mass communication channel.
*I did once try to create a blog for a group of middle-aged golfers but I guess I was before my time with this market segment!