While travelling recently through South East Asia, what struck me most in countries like Laos and Cambodia, was that while the poverty and lack of wealth was clear to see, you could nearly always get a good WiFi reception. This was true if you were in a small city like Phnom Penh and even a tiny village off the Mekong River. This is not always the case in developed countries and certainly not true of London. Try, for instance, maintaining a link while travelling on public transport. The minute you go underground, you lose the signal on the Tube, there is very little Wifi on buses and mainline trains. The only place you can get a decent signal, other than in the offices or public buildings, are the coffee shops, but you have to wait for one of the many students to finish their never ending bottles of water, before you can get a seat to plonk down your flat white and iPad!
So this got me thinking, with the announcement earlier this week, that Apple is finally getting into wearable tech, with the launch of the Apple Watch some time in 2015. How ironic that the Apple Watch will probably work best in countries like Laos, where the locals can least afford them! Although, I wonder how long will it be before you can buy a fake Apple Watch in the stalls of many of the markets in South East Asia?
Meanwhile, back in London, everyone (including me) will be eager to be seen to be wearing the new tech, while dashing into coffee shops to check their messages!
I have been thinking about doing a blog for so long that I had almost got to the point where I thought that I was too late and that blogging was something that people used to do. So what changed my mind? Well I was listening to one of the excellent monthly webinars run by #CIM entitled "B2B Content Marketing" and both speakers were championing the use of blogging as key to building an online presence. Google search now rewards original and new content. Gone are the days of just repeatedly inserting the same keywords on your website and other digital channels to achieve SEO kudos.
According to whatever statistics you believe, blogging is here to stay. For instance there have already been 2.5 million blogs today (17:00 BST) and the number is growing. Perhaps most impressively companies that blog have more inbound than others.
Wikipedia states that the term "weblog" was coined by Jorn Barger on 17 December 1997. The "we" later being dropped. So while it has taken me nearly 17 years to catch up* here I am with my first weblog or should I say blog! I'll let you know in a later blog if I can pick up any trends for #pamah as a result of my entry into this mass communication channel.
*I did once try to create a blog for a group of middle-aged golfers but I guess I was before my time with this market segment!